I create imagery with intent—photographs that carry identity, not just aesthetics. My work comes from a mix of raw, authenticity and the cultural cues I grew up around: nightlife, events, and the kind of timeless staples that shape pop culture.

I work with people and brands who value presence over noise—those who want their imagery to cut through, feel iconic, and stand the test of time.

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I grew up around independence. My mum built businesses from nothing—music stores, salons, pubs, nightclubs. That environment gave me a front-row seat to culture, risk, and real ownership. I didn’t come from privilege, but I came up with access—to sound, style, and scenes most people never touch.

By my late teens, I was throwing events that shaped the local scene. That opened the door to fashion—working behind the scenes with a growing streetwear brand that eventually landed in Harvey Nichols and on names like Lil Wayne and Slash. I spent nearly a decade immersed in that world—learning how to build visual identity, how to navigate taste, and how to make a brand feel inevitable.

Then I stepped out. Quietly. No rebrand. No announcement. Just a shift.
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Since then, my work’s been featured in Harvey Nichols’ flagship windows and projected on the main stage at Download Festival. I’ve shot with respected names across fashion, music, and subculture, including Sans Patrie and Parliament Tattoo. I’ve travelled across cities in 24 hours to get the shot. Slept on hard floors to make morning call times. Wrapped at 5am and been back on location by 10. Delivered full edits in under a day.
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My process is obsessive. My standard is high. I work quietly, but with intent—and I only work with people who move the same way.
This isn’t about hype. This is about control. And this is just the start.